Speak To Move Using SHARE Framework
Have you ever watched a speaker walk on stage, say just a few words, and suddenly – the entire room leans in? Powerful stuff right? Whether you’re stepping on a stage, pitching in a boardroom, or speaking on video, the difference between being heard and being remembered comes down to one thing… How You Deliver Your Message!
There are few things more powerful than the human voice — not just the sound, but the message it carries. Great speakers don’t just speak. They ignite minds, open hearts, and shift perspectives. But too many people struggle with public speaking because they’ve never been shown a simple, practical structure that brings their words to life.
Let me introduce you to a simple yet deeply effective method that I teach my students and clients… The SHARE Framework! Many people find speaking publicly daunting; many people struggle to build the confidence to succeed, and I was no different!
Designed for anyone who wants to communicate with clarity and power — from TEDx speakers to team leaders, entrepreneurs, or anyone stepping into the spotlight! Let’s dive straight in…
S - Storytelling: Lead with Emotion
Facts inform, and stories transform; it’s as simple as that! If you want people to listen to your ideas, first get them to care. Storytelling is the shortcut to connection.
We’re hardwired for stories. Long before PowerPoints and bullet points, humans shared knowledge through narratives. When you use storytelling in your speech, you engage the audience’s emotions, and when emotion is involved, memory sticks.
But not all stories are created equal. The most impactful ones are:
Personal: Share a moment where you struggled, triumphed, or learned.
Specific: Set the scene. Use vivid language that allows listeners to visualise.
Purposeful: Every story should serve the message you’re delivering.
For example, instead of saying, “Confidence matters,” share a time you lacked it — maybe you froze on stage, forgot your words, or doubted yourself — and then share what changed. This turns a general statement into a transformational moment.
Open your speech with a short story and return to it later. It creates a narrative arc that keeps your audience engaged and emotionally invested.
H - Hook: Capture Their Attention
Audiences today have short attention spans — and you only get one chance to earn their focus. That’s why the hook is critical. A good hook grabs attention within the first 10–15 seconds. It makes your audience sit up and say, “Tell me more.” There are several types of hooks you can use:
Provocative questions: “What if everything you know about confidence is wrong?”
Bold statements: “Most people fail on stage not because they lack skill, but because they speak from the head — not the heart.”
Surprising statistics or facts: “People fear public speaking more than death. That means at a funeral, most would rather be in the casket than giving the eulogy.”
Short stories or moments of tension: “I stood backstage, palms sweating, heart racing — and I had no idea what my first line was.”
A strong hook sets the emotional tone and builds curiosity. Without it, you risk losing the room before you’ve even begun. Remember: If your opening line doesn’t spark attention, rewrite it. Make it punch, provoke, or puzzle — then resolve it as you go.
A - Clarity: Simplify to Amplify
Clarity is the superpower of great communicators. If people don’t understand you, they won’t trust you. If they don’t trust you, they won’t act on what you say.
We often overcomplicate our message in an attempt to sound smart — but complexity is a killer of connection. Your audience should never have to work to understand you. Here’s how to deliver with clarity:
Focus on one key message per talk. Don’t try to say everything. Say one thing well.
Use simple language, not jargon. Speak to be understood, not to impress.
Break down big ideas into smaller steps, analogies, or metaphors.
Practice brevity: shorter sentences, sharper ideas, fewer filler words.
Let’s say you’re talking about leadership. Instead of saying, “Leadership necessitates a multi-dimensional framework of emotional intelligence and cognitive dexterity,” you could say:
“Great leaders listen first, speak second, and lead by example.”
R - Relevance: Make It About Them
Having something to say is one thing, but is it relevant to your target audience? It sounds harsh but your audience doesn’t really care about you – well initially perhaps. That’s because you haven’t shown them that you care about them.
Relevance is the bridge between your message and their world; it’s what makes someone sit up and think, “This is for me”. When you tailor your examples, metaphors, and takeaways to match the audience’s experiences, struggles, and language, you create instant rapport!
Great speakers constantly connect their ideas to their targeted audience’s world. Now let’s see how they do it properly:
- Know your audience: Research their challenges, values, goals, experiences, and expectations.
- Use analogies from their world: If you’re speaking to startup founders, talk about risk, vision, and scale.
- Align your message to their pain points or aspirations. What do they want or fear the most? This is the golden ticket right here!
- Constantly ask: How does this apply to them? What value am I providing my audience?
Your story and ideas may be about you – but the purpose is to serve them. If you keep that at the forefront of your mind when delivering your speech, you will never lose their attention.
E - Engagement: Keep The Energy Alive
Engagement isn’t just about interaction – it’s about presence! Most people think of engagement as asking the audience to raise their hands or answer a question. While that helps, true engagement is deeper. It’s about bringing energy, authenticity, and emotional variety to your delivery. This is something I teach exclusively in my Masterclass In Communication sessions, and the results are absolutely incredible!
Engagement means speaking with your audience, not at them. It’s the eye contact, the pauses, the gestures, the tone shifts — all the nonverbal cues that tell people: “I see you. I feel you. I’m here with you.” The more you embody your message, the more engaged your audience will be.
Vary your tone: Slow down. Speed up. Emphasise. Whisper. Pause.
Use open body language. Step into the stage. Own your space and use it.
Involve the audience with rhetorical or direct questions; get them thinking.
React in real time — if they laugh, smile back. If they’re silent, lean into the pause.
Energy is contagious. If you bring it, they’ll feel it. Think of it like being a comedian, if they are having a good time, so will you!
Ready To Level Up Your Speaking
You don’t need to be a TED speaker to change lives. You just need to share your truth in a way that’s clear, connected, and compelling. The SHARE Framework isn’t just a method — it’s a mindset. One that reminds you that your voice, when used with purpose, can become someone else’s breakthrough.
So the next time you step on stage, lead a meeting, or speak into a mic — don’t just aim to inform. Aim to transform.
If you’re preparing for a keynote, TEDx, or want to turn your story into a powerful message, I offer 1:1 coaching and group workshops to help you bring your voice to life with performance-driven tools like the SHARE Framework.
Download your free SHARE framework checklist, and become the most powerful, inspiring speaker you can be! I wish you the very best and hope to work with you in the future!
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